Best Podcasts for Craft Entrepreneurs & Makers (2026)

Last updated: March 2026

Podcasts are one of the easiest ways to pick up real business knowledge while you work. Listen while you’re pouring candles, cutting fabric, or packaging orders — and come back to your bench with ideas you wouldn’t have stumbled on otherwise.

The landscape has shifted quite a bit since this list was first published. Several beloved shows have wrapped up (Being Boss, Merriweather Council, Elise Gets Crafty — all had great runs). What’s replaced them is a new wave of craft-business podcasts that are more specific and more practical than ever.

Here are 13 shows worth adding to your rotation. All of them are actively publishing in 2026.

Business Strategy & Pricing

1. The Create & Thrive Podcast

Host: Jess Van Den Cadence: Monthly, with occasional bonus episodes Find it on:Spotify | Apple Podcasts

Jess Van Den is an Australian maker turned business educator, and this podcast has been running since 2015. Over 275 episodes cover everything from pricing your handmade work to navigating tariffs, with recent episodes diving into Etsy traffic strategies and what “success” actually looks like when you’re making things with your hands.

What sets it apart: Jess doesn’t shy away from the harder conversations. Episodes on knowing your real numbers, pricing for profit, and making the mental leap from hobbyist to business owner are among the most useful in the maker podcast world. A standout listen: “Making the Transition from Hobbyist to Business Owner.”

2. The Handcrafted Podcast

Host: Paul Mencel (founder of Philadelphia Table Co. and The Handcrafted Network) Cadence: Every 7–10 days Find it on:Spotify | Apple Podcasts

A newer show — and a tightly focused one. Paul Mencel runs a custom furniture company, so he speaks from actual making experience — not just business coaching. Episodes cover pricing, marketing, sales strategy, and what it takes to scale a handmade business without losing what makes it yours.

Episodes are concise and direct. The “Sales First: How I Broke the $1M Barrier Without Ads” episode is a good entry point if you want to understand how serious makers think about revenue.

3. Craft Seller Success Podcast

Host: Deborah Richardson (Tin Teddy) Cadence: Fortnightly Find it on:Spotify | Apple Podcasts

Deborah has been selling handmade for over 40 years — long enough to have seen every trend come and go. The podcast is practical and no-nonsense: Etsy SEO, shipping decisions, selling internationally, what’s actually worth your time. Episode 38 (“Sell to the World!”) is a recent example of the kind of actionable, specific guidance this show consistently delivers.

If you want craft business advice that isn’t filtered through a “build a 7-figure empire” lens, this is a good fit.

4. Indie Made Business

Host: Cheryl Ham Cadence: Weekly Find it on:Spotify | Apple Podcasts

Cheryl built multiple handmade businesses to 7 figures and now teaches other makers how to do the same. The podcast covers the full arc: from launching a shop to scaling operations to designing a business that fits around your life rather than consuming it.

Recent episodes have tackled limiting beliefs, systems and processes for growth, and managing overwhelm — the internal stuff that doesn’t get covered enough in maker business content. Good for makers who are past the basics and trying to figure out what comes next.

Etsy & Marketplace Strategy

5. How to Sell Your Stuff on Etsy

Host: Lizzie Smiley Cadence: Weekly Find it on:Spotify | Apple Podcasts

Exactly what it says. Lizzie covers Etsy listings, SEO, marketing, customer engagement, and mindset — the full picture of running an Etsy shop. Episodes are published weekly and consistently address what’s current: recent topics include 2025 goal-setting for Etsy shops, print-on-demand strategies, and navigating algorithm changes.

Good for: anyone who sells primarily on Etsy and wants a dedicated weekly resource. Over 165 episodes in, so there’s plenty to dig into.

6. Etsy Success Podcast

Host: Etsy Cadence: Varies Find it on:Apple Podcasts

This one is produced by Etsy themselves, so the perspective is naturally from the platform’s point of view. Still useful — especially for understanding how Etsy thinks about seller success, what features they’re prioritising, and hearing directly from makers who’ve built real businesses on the platform.

Worth having in your rotation alongside an independently-run show, since the two perspectives balance each other well.

7. Handmade CEO Podcast

Host: Kiana Jones (founder of Happening Hands) Cadence: Weekly (Wednesdays) Find it on:Spotify | Apple Podcasts

Now in Season 4 and over 150 episodes. Kiana brings in Handmade CEOs and industry experts who share personal stories, business lessons, and specific strategies. The show spans product categories — jewellery, textiles, candles, skincare — so there’s usually something relevant regardless of what you make.

Creative Business & Mindset

8. Creative Pep Talk

Host: Andy J. Miller (also known as Andy J. Pizza) Cadence: Weekly Find it on:Spotify | Apple Podcasts

This one sits at the intersection of creative practice and business. Andy interviews artists, illustrators, and creative business owners, but the real value is how he reframes the mental challenges that come with making your living creatively. Episodes are energising without being hollow — there’s always something specific to take away.

Not craft-specific, but the lessons transfer directly. Good to listen to when you’re in a creative rut or questioning whether this whole thing is worth it.

9. Craft Industry Alliance Podcast

Host: Abby Glassenberg (co-founder of Craft Industry Alliance) Cadence: Biweekly Find it on:Spotify | Apple Podcasts

The CIA podcast takes a broader view — looking at the craft industry as a whole, with interviews covering designers, makers, educators, and business owners. Recent episodes have looked at how retailers are navigating difficult market conditions and what independent creators can do to build resilience.

If you want to understand the industry you’re operating in — not just your own shop — this is worth a regular listen. It’s more analytical than most, which is a nice contrast.

Fibre Arts & Specialised Maker Content

10. Pattern Shift

Host: Saskia de Feijter Cadence: Weekly Find it on:Spotify | Apple Podcasts

Specifically for fibre and needlecraft business owners. Saskia helps overwhelmed small business owners in knitting, crochet, weaving, and related crafts build and organise their businesses. The show has a strong values angle — slowing down, sustainability, building something that works for your actual life.

Over 100 episodes published (episode 104 dropped in July 2025). If you work in textiles, this is the most targeted resource on this list.

11. Explore Your Enthusiasm

Host: Tara Swiger Cadence: Weekly Find it on:Apple Podcasts

Tara Swiger has been helping makers build sustainable businesses since 2014, and this podcast is the distilled version of that work. The focus is on finding what you actually want from your business — and then building it intentionally. Episodes cover planning, goal-setting, pricing, and the psychological side of running a small creative business.

Over 300 episodes in. A good one to explore by topic rather than chronologically.

A note on keeping up

Podcasts come and go. A few that were on our original 2018 list — Being Boss, Merriweather Council, Elise Gets Crafty, Dear Handmade Life — have all wrapped up. They had good runs and left plenty of archived episodes worth going back to. But for your active listening queue, the 11 shows above are all publishing regularly.

One thing worth thinking about: the best podcast habit isn’t necessarily the one where you listen to the most shows. It’s the one where you actually act on what you hear. Pick two or three from this list that match where you are right now, subscribe, and keep a running note of things to try in your business.

If you’re at the stage where you’re trying to understand your costs better, price more confidently, or get your materials and inventory under control, the shows in the Business Strategy & Pricing section are where I’d start. Craftybase is built to help with exactly that side of the business — tracking what you spend on materials, calculating your real cost per product, and generating the numbers you need at tax time. The podcast listening and the tracking work well together.

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